Tuesday, April 21, 2009

Wrigley's 5 Flare


Flavor: The flavor of Wrigley's 5 Flare certainly is nothing to write home about. I'm a fan of a cinnamon gum once in a while when I'm in the mood for a change, but 5 Flare just falls flat. It's a little bit too sweet for my taste. If you like a milder cinnamon I suppose it would be fine, but I prefer my cinnamon flavor to be a little stronger, a little cinnamonny-er than this. The good part about it is that the flavor that IS there DOES last for a while.

Texture: In a word: SQUEAKY. Very, very squeaky. After the artificial sweeteners dissolve away it becomes by far the squeakiest gum I have ever chewed. It's SO squeaky, I'd be self-conscious chewing it in a business meeting. The sound and the feeling in my teeth is driving me absoutely crazy as I type this. Squeakiness aside, the firmness is damn near perfect, but I can't rate this gum very highly on texture due to that damn distracting squeak.

Overall: Not good, overall. I can't see myself ever picking up another pack of Wrigley's 5 Flare again. There are better cinnamon gums out there, with better flavor, that doesn't squeak. And also I have to say that I hold a bit of a grudge against the 5 line due to the packaging. 5 was the first gum line to come out in those flat "pocket packs." It was cool, and novel, and unique. It made the 5 line stand out. I liked it. But since then, ALL THE GUMS have switched to this stupid flat packaging. I miss Plen-T-Paks! They fit fine in my purse, pieces rarely fell out of the pack, and they slid in perfectly into this little shelf I have in my car where I keep my car-gum. The flat packs don't do any of those things. I suppose they're fine for men who carry gum in their pockets, but they don't work for me. End rant.
Rating: oo (two gumballs)

6 comments:

paige said...

I'm chewing a piece right now and I agree, I am underwhelmed by this gum. I was hoping for a spicy, cinnamon gum... and this just isn't it. It's Trident Cinnamon's whimpy little brother who has to be rescued from being bullied on the playground by all the other cinnamon gums. I have the sensation as though--instead of chewing a refreshing piece of cinnamon gum--I just accidentally chewed up a piece of pepper which somehow made it unscathed through the grinder. Not pleasant. CVS, please restock your Trident Cinnamon stash so that I can go back to being less squeaky.

Anonymous said...

I enjoy it actually. Spicy, which I like but not too spicy.

Anonymous said...

Is it spicier than Big Red or Trident? Is it really squeaky?

Anonymous said...

I am chewing Trident and it is also super super squeaky and driving me nuts!!

Chrissy said...

I wanted to try this gum to see what all the negative hubbub was about but can't find it anywhere. Katie or Shannon, do you know where to find this gum or was it discontinued.

Shannon said...

As far as we know it's still around! Here it is on amazon if all else fails: http://www.amazon.com/Wrigleys-Flare-Piece-Warming-Cinnamon/dp/B000YFDON6