International Showcase: Wrigley's Extra Gum, China Edition

Flavor: Sometimes it's good to have a reputation.  When people know you have a gum blog, they feel compelled to bring you gum they come across in their travels in far-off lands.  Such was the case with this landmine of gum brought to us from my boyfriend's colleague who happened to be travelling in China recently. As I don't speak Chinese,  I'm assuming based on the pictures what the flavors of each are supposed to be, and based on that, here's a breakdown of the flavors and my initial impressions of each:

• Lemon: Extra, you've been holding back on us here in America!  This is a truly delightful flavor-- a well executed lemon flavor, finally-- this is something we're sorely lacking in our country.  I've yet to come across a successful lemon flavored gum-- in fact, I have hardly even seen any lemon flavored gum, let alone a good one.  This flavor utilizes a mild "mint" undertone to emulate the cooling sensation of a glass of lemonade on a hot summer day.  It's sweet, lemony, and refreshing.  
• Blueberry:  I haven't come across many blueberry gums in my travels, either.  The blueberry is less impressive than the lemon, much more nutra-sweet than pure blueberry flavor.  It's pretty good, though, and better than most nondescript berry flavors available in the US. 
• Tropical? (kiwi, pineapple, orange, papaya): This one here is kind of weird.  It actually tastes more like bubblegum than any of the fruits pictured on the label.  It's a good bubblegum, don't get me wrong.  But it's definitely just bubblegum to me. 
• Spearmint:  Yum!  I'm not sure if it's the same Extra spearmint we have in America, but it sure is cool and refreshing.  Slightly sweet (just slightly), and a solid mint burst.  Less of your typical "spearmint" flavoring, though, and more just good, starlight-mint-esque flavor. 

Texture: All of these gums offer a nice texture to go along with the flavor.  They're just firm enough, meaty, and have a nice, even texture throughout the chew.  The only one that's a little weird is the green pack, as it gets sort of foamy in your mouth, but it's not a deal breaker. 

Presentation: Brand awareness at it's best! You don't need to know Chinese to know that these are Extra gums.  Simple, sleek, and to the point, the packaging breaks through language barriers.  On the back of the packaging and on the individual wrappers, it does say "Extra" in English, but I don't know ifthat it's even necessary.  My intuition tells me I could see a pack of Extra gum in any language and understand what I'm getting.  Well done, Wrigley's, well done. 

Overall: Although I would like to travel the world and collect gum from nations far and wide, I so appreciate when people think of me and bring a little bit of their trip home to share.  And I even more appreciate that I can spread the word to all of you.  So, if your travels find you in China, and you're hankering for a solid pack of gum, keep an eye out for that familiar Extra packaging, and you pretty much can't go wrong with whatever variety you find.  

Rating: ooooo (five gumballs) 

Rev 7 Natural Peppermint

Flavor: Aaaaah.  A truly refreshing mint sensation.  York Peppermint Patty commercials from the days of yore would do it justice-- pop one piece in your mouth and you're skiing in the Alps.  It's the starlight mint without the gritty sweet stuff that stays on your teeth afterward.  It's just a good, clean, cold mint.  We're not fooling around with any gimmicky names here.  We're talking about a gum that's called "Natural Peppermint," not some weird, abstract name like arctic concussion or polar bear explosion that all the other gums seem to be sporting these days. It is what it is-- peppermint.

Texture: As Shannon mentioned in her review of Rev7 Spearmint, the texture in Rev7 is different than other gums, presumably because of its water soluble nature. I actually think it's a really good texture, it's just not something we're used to.  A few pellets, and I was sold.  This is a good sized pellet, with a nice firm bite. Considering what I imagined when I heard it would dissolve in water, I was very pleasantly surprised.

Presentation: They went the Dentyne Ice pellet pack route, like most pellet gums these days. I kind of wish pellet gums would get a little more creative and wow me with a new kind of packaging. There's an awful lot of wasted plastic here, and I can't help but think there's got to be a more efficient (and probably cooler) way to package gums like these.  Just sayin'.

Overall: My only complaint is that there aren't more pellets in each pack. Now if you'll excuse me, I'm back to the bunny slopes.

Rating: ooooo (five gumballs)

Special Feature: The Energy Trials

As you may have noticed, there's been a lull in posts here on Gum Alert for the last month or so.  We suck, and we're sorry.  I'm not going to bore you with excuses or tales of jobs/kids/classes, just know that we're aware of our suckage and are working towards fixing it.  Don't give up on us.  We love you. 
First order of business:  Congratulations to our 5 contest winners!  They have been emailed and prizes will go out soon.  Holla for: Harrison R., Julia B., Louis M., Andrew H., and Amy Beth M.!

Onward.

There's a new, somewhat disturbing trend in the gum world.  No longer is gum just a passive, habitual device.  Two major gum companies have recently released products that are supposed to energize/relax you as you chew.  Ditch your cocaine, dump your coffee, toss your booze... you can now get your uppers and downers in gum form!  What could be more convenient?

I try to say no to drugs, but as one of the original Gum Girls, I must soldier on and sample these... for science.

Let's start with Mentos. 

New to their UP2U line, Mentos' energy gum comes in the form of Chillax Mint and Energy Strike. 

Upper: The package claims, and the ingredients list does confirm, that the Energy Stike flavor contains caffeine.  However, it doesn't list how much, and I can't find that information anywhere.  It's in the section of the ingredients under "Less than 2%," if that's worth anything.  Thing is?  Lots of stuff has caffeine.  Decaf coffee has caffeine.   Chocolate milk has caffeine.  Those things aren't going to keep you up at night, though, and neither is this gum.  I popped a piece of it this morning before drinking my coffee to see if it would have an effect, and after 15 minutes of chewing, my cranky pre-coffee attitude won out, and I spit out the gum and sucked down the lifejuice.  The gum itself?  Nothing to write home about.  The flavor is reminiscent of the weird Stride Shift - a citrus blast followed by a strange mintiness.  Whatever the flavor is, it runs out fast and you're left with a weird, bitter taste in your mouth.  Texture is a big fail, too - starts out alright, but quickly turns uncomfortably mushy.  I'll rate this oo (two gumballs).

Downer: Mentos doesn't call out any ingredient on their packaging for Chillax Mint, but the ingredients list does have chamomille extract.  Chamomille... that's a thing, right?  Like a tea?  Again, it's listed in the "Less than 2%" subcategory so I doubt that it's actually doing anything to chillax the chewer.  The gum's alright, though.  It has crunchy crystals to start the chew, and I am a fan of crunchy crystals.  It's a decent enough mint but nothing to raise a flag over, and it's got a similar texture problem as Energy Strike.  Too mushy.  ooo (three gumballs).

On to the 5 RPM varieties.

Upper:  One of the reasons of the aforementioned Gum Girl suckage, is that I keep saying to myself that the "next gum I'm going to review is going to be 5 RPM Fruit." Problem is, I keep buying packs of it, and they keep disappearing before I get a chance to review it.  I've even bought two at a time, knowing I'd go through one, and three days later I have no more 5 RPM Fruit.

Yeah, this is one of those gums.  It's awesome.  The flavor explodes in your mouth with juicy, fruity goodness, settles down nicely, and lasts a crazy awesome long time.  The texture is perfect for me -- it's a tad on the firm side on the outset but softens to an amazingly crackable, bubble-blowable consistency.  Very well done.

I can't really say that it has any energizing properties.  Folks are my work are just ga-ga over it.  They all think it's magical.  One guy says he can't chew it because he has a heart problem or something, and it makes his problem act up.  Thing is, there's nothing in ther ingredients list that's out of the ordinary.  Standard gum base, flavors, sweeteners and preservatives.  There's no caffeine, no taurine... nothing.  I don't drink energy drinks, so I can't say this for certain, but I've been told that this gum tastes just like Red Bull.  I'm going to have to say that for that reason, and for that reason alone, 5 calls this "energizing."  I've gone through a pack in one afternoon and have felt no energizing effects.

Behold the carnage of this blog post.

Regardless of that, and regardless of my disdain of the 5 line as a whole, I'm gonna give 5 RPM Fruit ooooo (five gumballs).  Five big, juicy, awesome gumballs.

Downer:  5 RPM Mint is touted as a "relaxing mint flavor."  Again, nothing in the ingredients stands out as relaxing.  No chamomille as in the Mentos Chillax, no THC, no ketamine.  It's basically just a peppermint gum.  Which I guess makes sense, in a chamomille kind of way, because peppermint tea is a relaxer.  So, the flavor's okay, texture is alright.  It's nice and smooth, but slightly too soft to do anything with.  It's just a gum, nothing special, and certainly not one I'd reach for on the check-out line over another mint option. ooo (three gumballs)

Conclusion: It's just gum, guys.

Rev7 Spearmint

This review is sponsored by our friends at Rev7!

Flavor: This is a classic spearmint flavor, pretty much spot-on what you'd expect.  The initial crunch of candy coating gives you a pleasant rush of minty goodness, and it settles down to a nice, breath-freshening cool.  I've chewed this gum for an hour or more, and the flavor, while it slightly wanes, never diminishes entirely.  

Texture: This is where it gets a little iffy.  Rev7 is a different gum than anything out there today.  It's touted as "removable gum," and I have to say that I've never had to scrape any gum remnants off my lips.  I haven't had any experience with carpets, sofas or flooring, so smear into surfaces at your own risk.  It's also degradable -- the little asterisk on the back of the package explains, "*Our laboratory tests show that Rev7 gum removes easily from a range of surfaces and disintegrates into a fine powder within 6 months using mild agitation in water."  Now, I'm not about to sit here and agitate my used wad in water for 6 months, but I have no reason to believe this isn't true.  This could be really big in terms of the environment.  If this catches on, can you imagine a world with no gum splats on sidewalks, or annoying episodes of pulling gross gum out of the treads of your sneakers?  The caveat here is that all of these awesome benefits come at the expense of the texture.  It's a little weird.  NOT bad, just weird.  The non-stickiness of it makes it a little more waxy than other gums, and it doesn't hold its shape as well.  For example: I tend to fiddle with my gum in my mouth, and form it into a sphere with my teeth and tongue.  That's hard to do with Rev7, because it doesn't really stick to itself, if I'm making any sense.  Anyway, the first few times I chewed this gum I was a little taken aback, but I very quickly got used to it.  Now, when I chew other gum, the texture of THAT seems weird.  I've shared this gum with my co-workers and they all agree: The more you chew it, the more you love it.

Presentation: Less than stellar graphics on your standard pellet pack.  Nothing to write home about here, but Rev7 isn't about image.

Overall: A friend of Gum Alert wrote us a few months back letting us in on this little-known new gum.  As Gum Girls, you know we always have our eyes on the prize, always looking for that next Big Thing in gum.  This could be it, guys.  I'm impressed... really impressed.  When I was corresponding with my friend at the Rev7 company, I warned him that our reviews are always honest and truthful, and that we've actually contacted companies who have sent us samples to ask if they really wanted us to review the gum -- it was that bad.  He responded with, "I know you'll like it.  Everyone does."  And he's right.  Everyone likes it.  I think you will, too.  I toyed with giving this gum only four gumballs because of the strangeness of the texture, but really, that is a small, small issue for a product with such potential.  Bravo, Rev7.

Rating: ooooo (five gumballs)

Stay tuned in the coming weeks for a special giveaway from Gum Alert -- We've got lots of Rev7 and we want to share it with YOU! 

Flavor: Of all the UP2U flavors I've tried so far, this is by far the best. In fact, I would buy this one again. Most importantly, since it's two minty flavors, you don't run into the minty-tastes-a-little-fruity and fruity-tastes-a-little-minty problems you face with the other flavor combinations. The two mints they've concocted are very complementary, as well. Daylight Mint is cool and refreshing, one of those no-frills cold mints that do the job right. Mintnight Mint (oh, Mentos, you're so punny), has a nice bite to it, a hint of peppery sweetness. Both are long-lasting.

Texture: Also well done. On the soft side, but balanced and maintains a good bite for a long while.

Presentation: The package is fairly simple and doesn't go for any big gimmicks that distract from the product. Even the coloring suggests the flavor differences in each gum-- the cooler flavor a starker navy blue, the more complex flavor teal. I think it's interesting that they showcase pictures of the gum itself (which is two-toned, a nice thematic touch) and don't clutter it up with leaves and ice and all the weird things minty gums usually showcase.

Overall: Success! Mentos, you've done it. This combination truly exudes what you were going for all along-- the option to have two different quality gums for the price of one.

Rating: ooooo (five gumballs)

Mentos Up2U Sweet Mint and Bubble Fresh

Flavor: This flavor combination is classic. It's mint and bubblegum, the two staples, together at last in their cozy dual pack. I'm not so nuts about Mentos UP2U Mandarin Strawberry and Spearmint, and the more I think about it, the main reason it just doesn't coalesce as a complete product is because the two elements are not complimentary. There is no common denominator between mandarin strawberry and spearmint except that they're both flavors of gum. But mint and bubblegum are the old standbys, and are even combined successfully elsewhere, as in Orbit Bubblemint. The packaging naturally allows for some mixing of flavors, and I don't mind a nice cool finish to my bubblegum. On the same point, it was a smart move to call the mint "Sweet Mint," as that forgives the potential crossover of sweet bubblegum flavor to the mint flavor. There's sort of a funny aftertaste in the bubble flavor, but it's overall a fine bubble flavor, and the same goes for the mint.

Texture: The texture is great, a little firmer than some gums, but in a good way. It's consistent and lacking in many common texture flaws like squeakiness and disintegrating.

Presentation: The inside of the package quotes Irish playwright John Millington Synge, "All art is collaboration." I respect that mentos respects its product enough to call it art. It also says "A choice for every moment of the day." Unlike Mandarin Strawberry and Spearmint, I wouldn't be hard-pressed to find people who enjoy both bubblegum and minty gum. Who doesn't like a good piece of bubblegum? Who doesn't like fresh breath?

Overall: Way to go, mentos! You've successfully executed this concept. A classic combo with a modern twist.

Rating: ooooo (five gumballs)

pür gum - eXcitemint

This review is sponsored by our friends at pür gum!

Flavor: This has got some serious power! Nasal-clearing, breath-freshening, throat-cooling awesomeness in a pellet. It's one of the stronger mints I've tasted, and it's just fantastic. Go ahead - eat that garlic bread. With pur in your pocket, you've got nothing to worry about. The flavor has nice longevity, also - mellows a bit, but stays flavorful and minty.

Texture: Starts off a bit on the tough side, but softens up as you chew. It should be noted that one pellet is kind of small, it takes two to get a nicely-sized wad.

Presentation: As with other pür gums we've reviewed, this is your quintessential no-frills packaging. pür lets the gum do all the work, as it should be.

Overall: If this gum weren't aspartame free and soy free, it would still be an awesome gum. The added health benefit of no aspartame, and the awesomeness of an option for the soy-allergic are icing on the gumcake. Another win in a fab line of gum.

Rating: ooooo (five gumballs)

Trident Layers Orchard Peach + Ripe Mango

Flavor: If you thought Trident Tropical Twist was outrageous, just wait until you get your hands on this. We're rounding out the summer here, folks, and just today I enjoyed one of the last delicious peaches of the season here in Jersey. It was tangy, sweet, round with that peachy flavor that takes over your whole being during the duration of your snack. It's been a while since I've have a mango, and I'm pretty sure those are out of season already, or well on their way. But boy, does this gum make me feel comfortable about the long, peach-and-mango-less winter ahead. Upon first bite, it knocks your socks off, just like that first sloppy bite of a juicy peach. Then comes the mango, as if it actually were a mango sandwich on two pieces of peach bread, aromatic and vibrant. It fades of course, but the lingering flavor is sweet and cool and enjoyable for a good long while. The summer can't last forever, but this flavor sure can.

Texture: This is a really meaty chew, much more substantial than your usual stick of Trident. It has a fantastic bite, not too soft, not too hard, a really well constructed piece of gum.

Presentation: Oh, man, just look at that mango sandwich, so simple, so decadent, so ripe and delicate. This packaging, as Shannon mentioned in her review of Trident Layers Sweet Cherry + Island Lime, is simple and sophisticated.

Overall: I know what you're thinking: "If you love Trident Layers Orchard Peach + Ripe Mango so much, why don't you marry it?" Maybe I will. It's too early into our relationship to tell. But I do know that tomorrow at lunch I'm picking up a freaking mango, slicing it up and slapping it between two halves of a peach at 4:00 snack time. Only a real mango sandwich could rival this gum.

Rating: ooooo (five gumballs)

Trident Layers Sweet Cherry + Island Lime

Flavor: A long time ago, a friend of Gum Alert sent us an email asking us about cherry flavored sugarless gums. At the time, there was really nothing to turn to. The only one I could recall, in fact, was a really disgusting mentholated Eclipse concoction that was downright offensive to the taste buds. Lack of a great cherry (like grape, as I mentioned in my review of 5 React 2 - Fruit) left a gaping hole in the sugarless gum world. Well, gum gurus and cherry lovers alike can rejoice! Trident has changed the game with this one. I haven't been the biggest fan of the Layers line as a whole, but this new one is fantastic. The lime burst you get from what I assume is the candy goo layer starts off pleasantly strong and fades as you chew, leaving the awesome cherry to shine on and on. It rivals the Bubblicious cubes in cherryness and the flavor has decent longevity. Really nice.

Texture: Slightly tough and sticky at first, the chew mellows to a pleasant malleability. It's easy to spread on the tongue to pop and crack. It does get a teensy bit too soft for my taste, but it might be just fine for you.

Presentation: Trident Layers's packaging is cute and clever, with an admirable minimalistic style. Besides the Trident logo and text, the only graphic on the package is a cherry being sliced into by a juicy lime wedge. Gets the point across without any unnecessary obnoxious color, holographic fonts, or neon bursts.

Overall: As I said, I've not been much of a fan of Trident Layers. This one has made me a believer.

Rating: ooooo (five gumballs)

Extra Dessert Delights Apple Pie

Flavor: Picture a warm slice of apple pie. The first bite is a mouthful of tart, juicy apple, spiked with cinnamon. The crust is creamy and sweet, and the flavors blend together in harmonious bliss. There's just something about apple pie that's comforting, calming. A kind of warm cinnamon happiness. You guys? This gum tastes like apple pie. Like, for serious apple pie. I don't know how they replicated that familiar flavor with chemicals, artificial sweetener and gum base, but that flavor chemist deserves a serious raise. It's delicious.

Texture: A little on the tougher side when it comes to chew, but definitely well within chewability limits and nowhere near tough enough to tarnish enjoyment of the gum.

Presentation: Similar graphics as the rest of the Dessert Delights line, with autumn-y colors: burgundy, brown, orange and cream. A nice slice of apple pie graces the pack. Nothing flashy, nothing crazy... Extra lets the gum itself do all the work, as it should be.

Overall: This gum is BANGIN'. Now, this gum is not made to be an every day chewer. It's not going to freshen your breath - if anything, you'll need to pop a piece of your mint of choice afterwards to kill the cinnamon from this one. This gum is marketed as an "indulgence" to satisfy your sweet tooth in times of dire craving. And I gotta say, this really does. Go pick up some of this one - now.

Rating: ooooo (five gumballs)

Carefree Peppermint

Flavor: As Shannon mentioned in her review of Carefree Original Bubble, it's good to have an old favorite come inexplicably back on the market after years of extinction. I can't say as I have the same sort of nostalgia for the Peppermint variety, but can definitely speak to its undeniable quality. In a market of over-the-top, knock-your-socks-off flavor options, Carefree reemerges in the same role it held so long ago-- a really well done, simple gum for people who just want a refreshing, consistent chew. It's a soft-spoken peppermint flavor, subtle in its strength, but super long-lasting and not at all as overwhelming as some other peppermints out there these days.

Texture: Carefree is what it always was-- the perfect size piece with softer-than-usual bite. It does have a slight squeak, but nothing that would interrupt a conversation or anything.

Presentation: Shannon's already covered the wonder that is the Plen-T-Pack in her Original Bubble review. The design of the package itself is nothing but a starburst and a brand name, that's it-- Hershey wasted no time reinventing the wheel here. They went with the classic design to accompany the classic product.

Overall: Let this be known, to all you gum-chewers out there who lost their favorite gums long ago to a fickle market, that there is, in fact, hope. Someone, somewhere, heard our call, and brought Carefree out of our memories and back where it belongs-- in our pockets.

Rating: ooooo (five gumballs)

Carefree Original Bubble

Flavor: Some flavors in life stick with you long after a product has been discontinued or become unavailable. For example, my aunt had a glass candy jar on a shelf in her kitchen that had these raspberry hard candies in it. I have no idea what those candies were or where they came from, but the flavor of them is ingrained in my taste buds. I'll never have those candies again, but I will never forget the taste. Such was the case with Carefree Original Bubble. This was my mom's favorite gum. She always had packs of this in her purse, and I had never forgotten it. It's the perfect classic bubblegum, exactly what you expect to taste when you chew. When our mom passed away a few years ago, I went on a hunt for Carefree Original Bubble for nostalgia's sake, but it was nowhere to be found. Information on the internet was vague at best, but it hinted that the brand was discontinued. Disappointed, I resolved myself to the fact that I'd never taste Carefree again... until yesterday.

Texture: A thing of beauty. Smooth, soft and pliable - by far the best sugarfree bubble-blowing bubblegum out there. It doesn't stick to your skin when you pop a bubble, doesn't get too tough or too soft. Nothin' but love. I do seem to remember a slight bit more grittiness in the original recipe, but I kind of think that's because my mom used to buy this gum by the 18-pack and most of it was likely kind of stale by the time we chewed it.

Presentation: This is the best part of all. The gum is IN THE ORIGINAL PLEN-T-PAK. With the little red-plastic-ribbon-embedded pull tab and all. Oh, no... Carefree Original Bubble does not need the added square inches for flashy graphics, matte ribbed cardstock or bold, eye-catching fonts. 3 inches by 1 and one-quarter inch is all the space Carefree needs to proudly and simply display its logo. Like the flavor thing, I'd also resolved myself to the idea that I would never see a Plen-T-Pak ever again. How wrong I was. How very wrong, how very... happily wrong.

Overall: Traditionally, the best places to find new gum are Target and Wal-Mart. Yesterday I was in Wal-Mart, scouring the gum racks, and I came across a few new flavors of mentos, and was pretty psyched.

And then I saw it. Carefree. Original Bubble AND Peppermint. In the original Plen-T-Paks.

My elation was incalculable and uncontainable. I immediately texted Katie, "Sissy! Sissy! Carefree gum carefree gum is back zomg sissy sissy!!!!!"

As a true gum lover and connoisseur, there are very few things that can spark that kind of reaction. In fact, I can only think of one thing that could get me more excited than this. (A bunch of free gum from our "leftover basket" to the person that can tell me what that is in the comments below.) New gums are exciting, packaging changes are cool and fun... but this. This is epic.

Rating: ooooo (five gumballs)

(Addendum: Just writing "Carefree" in the title of this blog post and into the Tags made me giddy.)

Orbit Strawberry Remix

Flavor: Orbit tends to prefer adding mint to their non-mint varieties (see Maui Melon Mint, Strawberry Mint or Raspberry Mint for examples), and it was difficult for me, for a while, to get into Orbit because of it. I'm a purist, I suppose - I don't want mint in my Bubblegum. If I want a cooling, fresh feeling I'm gonna pop a Peppermint or a Polar Ice. However, with the introduction of last year's Perfect Peach, which was, indeed, darn near perfect, my opinion of Orbit as a general line started to come around. Strawberry Remix is straight-up artificial strawberry, and I totally dig it. A tangy, juicy burst on first chew, this gum mellows out into a delightful fruity chew that lasts and lasts. It totally reminds me of the Hubba Bubbas and Bubblicious strawberry cubes of my youth. The flavor is so good, it tastes like it could be a sugared gum.

Texture: It just doesn't get better than this. From start to finish, the gum remains modestly firm, yet fantastically flexible enough to produce big, awesome bubbles that won't stick to your nose. The wad itself is smooth and silky - none of those weird white grainy bits that have been annoying the crap out of me lately with other brands.

Presentation: As evidenced by our poll to the right, it seems that the general feedback on the Orbit fashion packs is neutral to positive. Most of you don't seem to care either way, so I'm going to stop complaining about them moving forward. If you like the fashion packs, you'll like this one, if you think they're dumb, you won't. I certainly don't feel that my fashion sense is somehow enhanced when I pull this out of my purse. I will say, though, that the outer wrapper of this gum was simply stunning. What a gorgeous rendition of a plump, juicy strawberry! Seems such a shame to waste such beautiful graphics on a cello wrap that's going to be thrown away immediately.

Overall: I can't find a single fault about this gum. I've bought this gum to review four times, and three of those times I couldn't help but chew through the entire pack before reviewing it. It's juicy and refreshing, fun to crack and pop. If you're looking for a fruit bomb to add to your summer chewing lineup, you're going to want to buy multi-packs of this one. Ladies and gentlemen, we have a winner.

Rating: ooooo (five gumballs)

Wrigley's 5 Cobalt

Flavor: This is where it all began. The first 5 flavor I remember ever seeing, the one that paved the way for the 5 brand. Describing itself as "a cooling peppermint" on its outer cello wrap, 5 Cobalt is exactly that: a cooling peppermint. This was before 5 went and got all "hip" on us with "electric" or shape-shifting flavors and claims of almost other-worldly sensations. It's got no frills, no extras, and that's just right with me. It's a fantastic peppermint, one of my favorites. Freshens the breath and the flavor is long-lasting.

Texture: Starts off a slight bit grainy, and a little bit too soft in that it gets stuck in between my teeth. Once you chew for about a minute or so, however, it firms up nicely and stays that way. It's easy enough to pop between your teeth, though I can't recommend it for bubble blowing.

Presentation: Like all 5s, the presentation is striking. Ribbed black matte cardstock highlighted with a bold color statement on the right. Sexy.

Overall: We've been getting requests to review this gum for months, it's only just now that I was able to get to it after the new-gum and sponsored-gum rush. In all actuality, though, this is the fourth pack of it I've bought with the intention to review it, and I have gone through the previous three very quickly. It's just a really nice gum, what a gum should be... it's unfortunate what 5 has become.

Rating: ooooo (five gumballs)

Juicy Fruit Sweet Berry

Flavor: Awesome. This is a juicy, tangy fruit explosion. It's a sugar- and guilt-free sweet treat. Starts off really potent and settles down into a nice, smooth flavor. Highly recommended.

Texture: Standard pellet crunch, followed by about 5 - 10 minutes of near perfection. This gum is easy to chew and a pleasure to pop, but after 10 minutes or so, starts getting overly sticky and kinda mushy. If you're looking for a quick chew, this one fits the bill nicely.

Presentation: I've been unable to find this gum in any format other than the plastic 60-piece "Big-e-pak" tub. Usually I'm put-off by that, but this one has been just fine with me because I've chewed through two of them before getting around to reviewing this. I like the graphics: dew-kissed grapes and blueberries on a simple purple background. Not sure they needed to include an illustrated piece of gum itself, however.

Overall: This totally should have been the flavor of Juicy Fruit Juicy Secret, instead of the Berry Pearadise rip-off debauchle it is. It's recognizable as both grape and berry, but also vague enough that it would have kept people guessing. As it is, though, it's really a fantastic offering from Juicy Fruit, probably my favorite from the (continually expanding) line. You're almost forgiven, JF. Almost.

Rating: ooooo (five gumballs)

vitamingum Peppermint

This review is sponsored by our friends at vitamingum!

Flavor: Brrrr. I'm usually not a fan of peppermint gum, as the cooling sensation tends to be a little too strong for my tastes-- something about those Halls menthol sinus-clearing fumes that just doesn't do it for me. vitamingum, however, has produced a much more delicate cooling sensation here. It's subtle, well-balanced, and lasts as long as the other, more pungent varieties.

Texture: The pieces are a little small, but that's a matter of preference. I popped a second in my mouth and was satisfied, and discovered that a proper serving size, according to the package, is indeed two pieces. That said, it's as balanced a texture as it is a flavor, and provides a consistency that doesn't harden or stale the longer you chew.

Presentation: There's a characterization of flavors that happens in the gum world (and the candy world in general) that doesn't necessarily correspond with the natural properties of the flavors represented. An "apple" flavored lollipop doesn't really taste like an actual apple in most cases, nor does a piece of watermelon Hubba Bubba remind you of a cool wedge of fruit on a hot summer day. Take the packaging of the flavor spearmint. When you think of it, what color comes to mind? Green, right? Well, what about Peppermint? When I think of peppermint, I think of the green leafy stuff that nice ladies grow in terracotta pots in the summertime. But what about in the gum world? I did a quick Google image search on the word "Peppermint," and here's what came up:


Meanwhile, a search for the words "Peppermint gum" produced this result:

What what what? How did that green leafy plant become this crazy blue color? The peppermint plant itself doesn't even appear on any of the packages, replaced by swirls and lightning bolts and electric shock stuff. I'm guessing the blue-ness is an interpretation of the distinct cooling sensation present in peppermint that is missing in lots of other mint varieties-- a cool, glacier-blue flavor that refreshes your whole mouth and leaves you feeling brisk and alive and skiing in the alps on your coffee table! Brrr! (York Peppermint Patty commercials... anyone?) I respect this artistic rendition of the peppermint I know and love, and hey, vitamingum even puts a leaf on the pack!

Overall: It's good for you, too! (Well, it has vitamins, anyway.) Although 10 percent of your daily vitamins in one serving of vitamingum might not sound like a lot, I can't imagine chewing the entirety of this pack in any less than a day or two. So you say, (stand back... I'm going to try math) 12 pieces to a pack, 2 pieces to a serving, 10 percent of vitamins per serving and... um... well... it's still better than nothing, right? I don't know, you figure it out.

Rating:ooooo (five gumballs)

mentos Red Fruit & Lime

This review is sponsored by our friends at mentos!

Flavor: I think it's hysterical that Mentos went with the term "Red Fruit." That really takes some accountability away, huh? The package features raspberries, strawberries and... cranberries? Sure, they're red! Let's throw some cranberries in there! I'm sure they would have included cherries, Macintosh Apples, pomegranates and perhaps even tomatoes as well, but they were running out of room on the bottle. Humor aside, this is really nice. It's a sweet fruit (I'd probably call it more strawberry than anything) with a nice little burst of lime at the outset that's not too overwhelming at all. Really good.

Texture: We start off with a familiar crunch: Oh yes, this is a mento. But instead of the gritty, grainy sugar filling, we're surprized with a fantastically textured gum. Starts out nice and soft and stays that way. With extended chewing it does get a slight bit waxy-feeling, but in a good way, if you can imagine that. Doesn't stick to the teeth, no squeak to be heard.

Presentation: As I've mentioned before in my review of mentos Pure Fresh Wintergreen, I love the little plastic tubes that mentos gum comes in. The graphics on this particular flavor are fine, nothing spectacular aside from the abundance of "red fruits."

Overall: I love this gum. I've been holding onto these last two pieces for a couple weeks now, waiting for my chance to review it. It's a nice sweet treat that's easy on the teeth and taste buds. By far my favorite from the mentos line, perhaps my favorite pellet gum, in general. Two thumbs way up from this Gum Girl.

Rating: ooooo (five gumballs)

vitamingum Spearmint

This review is sponsored by our friends at vitamingum!

Flavor: The flavor here is very subtle from the get-go. It's a not-too-powerful version of the classic spearmint flavor, and it pretty much tastes exactly how you'd expect it to taste. Although I personally wish the flavor were stronger, I'm sure many people are tired of the new trend in gum that tries to slam you with flavor on the first bite and literally takes your breath away.

Texture: As Shannon mentioned in her review of vitamingum Cinnamon, in order to get at least 30 percent of all your daily vitamins, you'd have to chew six pieces of vitamingum. Now this sounds like a lot, but these pieces are so small that I can't imagine myself chewing just one at a time again. I'm not a two-piece chewer usually, but the gum disintegrates quickly and there's not much substance there. The texture, though, is a fine balance of firm and soft and lasts for at least ten minutes (...which is a good thing, because the directions on the package instruct you to chew for that long, at least. More on that in a bit.)

Presentation: Shannon described the packaging of the vitamingum line quite succinctly in her review. I have to say that my favorite thing about the packaging is that this gum comes with directions, in case you're totally befuddled by this product: "Directions: Chew gum 5-10 minutes to ensure release of nutrients." I'm a fan of really obvious directions, the likes of Pop Tarts, "Open pouch, insert in toaster, enjoy." But I suppose the vitamingum instructions aren't entirely unnecessary, as someone who is using this gum as solely a vitamin supplement might assume that a few quick bites would do the trick. I think they're really creatively written, too-- "to ensure release of nutrients" sounds very serious and scientific, as opposed to something like "to make your blood way more healthy-like."

Overall: Folks in Texas probably would not be a fan of this gum. There's nothing big here-- little flavor, little pieces, a little bit of vitamins. But not everyone is in the market for these new-fangled, over-the-top gums in shiny florescent packs. Some people are looking for a little piece of gum to freshen the breath and add a little bit of health to their day. For them, this gum is a breath of fresh air in a market dominated by gimmicks and liquid-centered-flavor-bombs.

Rating: ooooo (five gumballs)

mentos Pure Fresh Wintergreen

This review was sponsored by our friends at mentos!

Flavor: Oh man, wow. The initial burst of flavor in this one is a nasal-clearing rush of minty awesomeness. I just ate the garlickiest lunch imaginable, popped 2 pieces of this and the funk has been completely obliterated. I'd feel comfortable having a closed-door meeting seated next to the company president right now. After the blast of freshness, it settles down into a nice, sweet classic wintergreen that lasts as long as I've chewed (at least 20 minutes).

Texture: The outer shell of this gum is thicker than most pellet gums, so the initial crunch is delightful and lasts an extraordinarily long time. It's fantastic. Once the shelly bits have disintegrated, the chew that's left is just fine. Nothing great or anything, it's not smooth or shiny in the mouth like I prefer, but it's certainly not too soft or too hard, it's not gonna fall apart in your mouth, get stuck in your teeth, or cause jaw fatigue.

Presentation: I like what Mentos does with their packaging. The plastic tube, while certainly not the most healthy thing for the environment, contains the gum so that it doesn't spill out into your purse, and it avoids the standard pop-out foil packs that pellets are usually packaged in. Not that there's anything really wrong with the pellet packs, but they kinda seem to be a way to cheat us out of gum. A standard pellet pack contains 9 or 12 pieces, but this tube of Mentos contains 15 pieces - as many pieces as standard pack of stick gum. Maybe it's a small thing, but for those of us that spend a calculatable percentage of our income on gum, small things add up. I guess if you're super eco-green-sustainable-recycler, you could re-use the tubes for other things. Also, the label on this particular flavor has a reflective, shiny holographic quality to it that really makes it stand out.

Overall: I was pleasantly surprized when our friend over at Perfetti Van Melle contacted us and offered to send us some complimentary Mentos gums, because neither of our other mentos reviews really favored the brand. I was again pleasantly surprized to find out how delightful this gum really is. Maybe they've reformulated since I've last chewed it, I don't know, but this really is a fantastic gum.

Rating: ooooo (five gumballs)

Orbit Piña Colada

Flavor: I have to admit, of all the alcoholic-flavored chewing gums out there, this one seems to be the most successful. The minty afterglow is a surprisingly nice substitute for the iciness of an actual piña colada, and both the pineapple and coconut flavors are present and well balanced. It’s almost sickeningly sweet, but so are piña coladas, so I have to let that one slide.


Texture: True to form, this Orbit gum is a good chew, through and through-- not too soft, not to firm, long-lasting. 



Presentation: The hip, minimalist “fashion pack” strikes again. I’m not so sure it helps to market this particular flavor, however. This is a fun gum, an indulgent vacation where calories don’t count and you can just throw your cell phone into the ocean and relax. Why not go totally fun and cartoony in the packaging? How about a pineapple in a hula skirt and coconut-shell bra, holding a coconut-shell umbrella, ironically caught in the rain. Get it? Because the lyrics of the song... nevermind. 



Overall: So if you like piña coladas or getting caught in the rain, you’re in for a treat here folks (again with the song lyrics). During my research on this gum, I came across this review on The Impulsive Buy, and I must say, I too await the day that Orbit IPA or Orbit Golden Lager hits the shelves.


Rating: ooooo (five gumballs)