Friday, October 8, 2010

Wrigley's 5 Lush

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Flavor: An immediate burst of delightful tart tropical begins the 5 Lush chew. This is definitely the most "bold" of the tropical gums that I've experienced, at least at the onset of chewing. That being said, the intensity does fade quickly, but we're left with a nice mellow island vibe for the duration of the chew.

Texture: This is where Lush loses me just a bit. It's a totally bipolar gum, in terms of texture. Unlike every other 5 flavor, we begin the chew with a gritty, grainy texture. Normally I like "crunchies" in my gum, but I really didn't expect it from 5. Once the graininess dissolves, there's a brief, 2-3 minute period of unpleasant too-firmness. As it softens, it skips right past "great" into a too-sticky, too soft glob before eventually evening out and becoming nicely chewable.

Presentation:What's there to say about 5 packaging that hasn't already been said? Nice, recognizable branding that's pleasing to the eye and appeals to the "iPod Generation."

Overall: After my awesome Elixir experience, I was hoping for a similar revelation with Lush. Unfortunately, that was not to be. It's a nice flavor, but the texture inconsistencies really distract from being able to fully enjoy the chew. I'd probably go with Trident Tropical Twist if I were in the mood for a tangy tropical flavor.

Rating: ooo (three gumballs)


Anonymous said...

I really really wanted to try it but Target didn't have it! I was mad but bought Cobalt instead. Isn't their best gum.

Chrissy said...

I went crazy for this gum because % is my favorite gum and I love tropical flavors. I coul not find this gum anywhere, but while in Boston on vaca,I came across it and snatched it up! Love it!!