Friday, November 26, 2010

Think Gum

This review is sponsored by our friends at Think Gum!

Flavor: You can definitely tell that this is an herbal-infused gum. While not as offensive to the sense as Eclipse Breeze's cardamom flavor, the herbs in this gum at the forefront. It's not completely foul, but I wouldn't call it a delicious chew. Certainly not something I'd reach for to freshen the breath, but I don't think you're supposed to.

Texture: It's a pellet gum, but doesn't really have any candy shell crunch to speak of. The chew itself is firm enough, not too annoyingly soft.

Presentation: Nothing too special here. A cute little light buld graphic and brand logo on a stark white background. Standard punch-through-the-foul pellet gum presentation.

Overall: Since this is supposed to be a "Brain-Boosting" gum, I decided to do a little experiment. The back of the pack states, "Think Gum contains Gingko Biloba, Bacopa, Guarana, Vinpocetine, Rosemary & Peppermint. Together these brain-boosting herbal ingredients are proven to enhance concentration & improve memory." It goes on, "For best results, chew while learning or studying & again to recall information." My personal annoyance at the overuse of ampersands aside (personal pet peeve, sorry Think), I thought that it would be interesting to use the product as directed. I wrote down the 6 above brain-boosting ingredients, and studied them for a few minutes while chewing the gum. I spit out the gum and threw out the paper, and went about my morning. Three hours later, I popped 2 more pieces of the gum and attempted to recall the ingredients. Out of the 6, I recalled 4 correctly, misspelled 1 (Bacoba, as opposed Bacopa.) and I missed 1 entirely (Vinpocetine.) So, I dunno. Maybe I should have studied longer or perhaps chewed for a longer period before studying/recalling, but I expected a better results. I guess it's a cute novelty product, and if I were still in college, I'd be all over this. Worth a try when cramming for finals!

Rating: ooo (three gumballs)


ann said...

Oh MAN ! i REALLY want to try this gum i am so getting into flavors that are spices. rosemary sounds like it would be interesting.

does anyone know what stores sell this? i'd like to buy a single pack before i buy anything online

Anonymous said...

You can buy it at Marbles stores in the Midwest or via Think or There is also a tore finder on Think Gum's website.

Anonymous said...

Actually if you chew any gum flavor you don't normally chew while studying and then chew it again while taking the test it will boost your memory. It is called state dependent learning.