pür gum - Peppermint

This review is sponsored by our friends at pür gum!

Flavor: A clean, refreshing, natural tasting peppermint. The initial punch is pleasantly strong, without too much of a nasal-clearing menthol sensation. It mellows into a long-lasting minty chew.

Texture: Your standard pellet crunch, followed by a period of a slight too-tough texture. Upon prolonged chew, say 5 minutes or so, it does soften up to a more pleasant malleability, although it remains a firmer than average chew from start to finish. This might not be a bad thing to some chewers, though. I know that I myself occasionally prefer to chew a gum that has a bit less "give" to it.

Presentation: Absolutely minimalist. No fancy graphics, just plain text in a sans serif font that's easy on the eye. I love this packaging, though I suspect that one might look a tad pretentious when pulling this out of your purse or pocket to share. "What kinda new-wave freaky gum do you chew, man! Just gimme some Trident!"

Overall: pür gum is a new gum from Action Candy out of Canada. Their claim to fame is that it's all natural and sugarfree, a quality I haven't seen yet from a gum. It proudly boasts "no artificial flavors," "no artificial colors" and "infused with antioxidants" on its packaging. And an interesting side note - the ingredients list does not include soy or soy lecithin, a quality I was hard-pressed to find in gum when I was eating soy-free a couple months ago due to my daughter's allergies. In fact, it was downright impossible for me to find a gum that was soy-free and sugarfree. And speaking of the ingredients list, there are only seven - seven! - ingredients in this gum, and all of them are easy to pronounce! The pack of Trident I happen to have closest to me has sixteen, no less than half of which are chemicals. This is a groundbreaking idea in gum, and it doesn't taste half-bad, either. If this were a Dentyne or Orbit White pellet, it would probably only get 4 gumballs due to the texture, but when you weigh in the multitude of benefits this gum packs, the good certainly outweighs the one negative point. Bravo, pür.
Rating: ooooo (five gumballs)