Monday, May 30, 2011

Carefree Peppermint

Flavor: As Shannon mentioned in her review of Carefree Original Bubble, it's good to have an old favorite come inexplicably back on the market after years of extinction. I can't say as I have the same sort of nostalgia for the Peppermint variety, but can definitely speak to its undeniable quality. In a market of over-the-top, knock-your-socks-off flavor options, Carefree reemerges in the same role it held so long ago-- a really well done, simple gum for people who just want a refreshing, consistent chew. It's a soft-spoken peppermint flavor, subtle in its strength, but super long-lasting and not at all as overwhelming as some other peppermints out there these days.

Texture: Carefree is what it always was-- the perfect size piece with softer-than-usual bite. It does have a slight squeak, but nothing that would interrupt a conversation or anything.

Presentation: Shannon's already covered the wonder that is the Plen-T-Pack in her Original Bubble review. The design of the package itself is nothing but a starburst and a brand name, that's it-- Hershey wasted no time reinventing the wheel here. They went with the classic design to accompany the classic product.

Overall: Let this be known, to all you gum-chewers out there who lost their favorite gums long ago to a fickle market, that there is, in fact, hope. Someone, somewhere, heard our call, and brought Carefree out of our memories and back where it belongs-- in our pockets.

Rating: ooooo (five gumballs)

Friday, May 27, 2011

Carefree Original Bubble

Flavor: Some flavors in life stick with you long after a product has been discontinued or become unavailable. For example, my aunt had a glass candy jar on a shelf in her kitchen that had these raspberry hard candies in it. I have no idea what those candies were or where they came from, but the flavor of them is ingrained in my taste buds. I'll never have those candies again, but I will never forget the taste. Such was the case with Carefree Original Bubble. This was my mom's favorite gum. She always had packs of this in her purse, and I had never forgotten it. It's the perfect classic bubblegum, exactly what you expect to taste when you chew. When our mom passed away a few years ago, I went on a hunt for Carefree Original Bubble for nostalgia's sake, but it was nowhere to be found. Information on the internet was vague at best, but it hinted that the brand was discontinued. Disappointed, I resolved myself to the fact that I'd never taste Carefree again... until yesterday.

Texture: A thing of beauty. Smooth, soft and pliable - by far the best sugarfree bubble-blowing bubblegum out there. It doesn't stick to your skin when you pop a bubble, doesn't get too tough or too soft. Nothin' but love. I do seem to remember a slight bit more grittiness in the original recipe, but I kind of think that's because my mom used to buy this gum by the 18-pack and most of it was likely kind of stale by the time we chewed it.

Presentation: This is the best part of all. The gum is IN THE ORIGINAL PLEN-T-PAK. With the little red-plastic-ribbon-embedded pull tab and all. Oh, no... Carefree Original Bubble does not need the added square inches for flashy graphics, matte ribbed cardstock or bold, eye-catching fonts. 3 inches by 1 and one-quarter inch is all the space Carefree needs to proudly and simply display its logo. Like the flavor thing, I'd also resolved myself to the idea that I would never see a Plen-T-Pak ever again. How wrong I was. How very wrong, how very... happily wrong.

Overall: Traditionally, the best places to find new gum are Target and Wal-Mart. Yesterday I was in Wal-Mart, scouring the gum racks, and I came across a few new flavors of mentos, and was pretty psyched.

And then I saw it. Carefree. Original Bubble AND Peppermint. In the original Plen-T-Paks.

My elation was incalculable and uncontainable. I immediately texted Katie, "Sissy! Sissy! Carefree gum carefree gum is back zomg sissy sissy!!!!!"

As a true gum lover and connoisseur, there are very few things that can spark that kind of reaction. In fact, I can only think of one thing that could get me more excited than this. (A bunch of free gum from our "leftover basket" to the person that can tell me what that is in the comments below.) New gums are exciting, packaging changes are cool and fun... but this. This is epic.

Rating: ooooo (five gumballs)

(Addendum: Just writing "Carefree" in the title of this blog post and into the Tags made me giddy.)

Friday, May 20, 2011

Bubble Tape Mystery Flavor

Flavor: Blue Raspberry. Mystery solved. Starts off crazy awesome tart, stopping just short of the "too sour" mark (though I think that it may be too sour for some, if you're sensitive to that kinda thing). It settles nicely into your standard sweet blue raspberry, and lasts surprizingly long for a sugar-based gum. Delicious.

Texture: Perfection. Not too soft, not too hard, Its pliability lends itself to fantastic bubbles that don't stick.

Presentation: It's your standard Bubble Tape hockey puck-sized plastic container. Nothing really to note here, Hubba Bubba again tries to stump the chewer by slathering question marks all over to create an aura of great mysteriousness. It's getting old.

Overall: This is a fine gum, but it'd have been just as fine if they'd have packaged it as "Blue Raspberry" and been done with it. With a mystery flavor, I feel there has to be at least SOME semblance of mystery: Is it white grape, or purple? Is it a tropical punch, or fruit punch? What berry am I tasting? But no, they just took one of the most recognizable flavors and slapped some question marks on it. Whatever. It's a good gum, definitely worth trying more than one.

Rating: oooo (four gumballs)

Sunday, May 1, 2011

Hubba Bubba Max Mystery Flavor

Flavor: I usually have a tough time figuring out mystery flavors, but this one came to me pretty quickly. As with all Hubba Bubba Max varieties, this gum starts out with a punch of flavor and fades fast. At first, I was sure that the mystery flavor here was (drumroll please...) sour cherry. I was pleased to discover a cherry flavor, as there's a shortage of cherry flavors in the gum market these days, but Hubba Bubba Max already offers Sweet & Sassy Cherry, and I'd be interested if a blind taste test would shed some light on whether or not this is indeed the same re-marketed gum. Upon further chewing, however, I detected a fruit punch undertone, and wonder if that was the mystery unveiled. Perhaps we'll never know. But even so, I'm pretty sure there's a fruit punch Hubba Bubba out there, too.

Texture: The pieces are giant, great for bubble blowing and looking really cool on the playground. It's your standard Hubba Bubba base, through and through.

Presentation: Apparantly, question marks indicate mystery flavors these days. First Stride Mega Mystery, then Juicy Fruit Juicy Secret, and now Hubba Bubba Max Mystery Flavor. I suppose it makes sense, but I wish Hubba Bubba had gone out on a limb and gone with a more creative design. Being a very kid-centric company, they have the flexibility in design to really be tacky and fun, and this just sort of falls in line with all the other boring "mystery" flavors out there.

Overall: I don't know what I was expecting, but I was a little disappointed with this mystery flavor. I want to be baffled, I want to have an argument about what the flavor could be, but this just feels like a very easily answered question. If any of y'all disagree, please comment and let me know what you think of this so-called "mystery."

Rating: ooo (three gumballs)

Saturday, April 23, 2011

Orbit Strawberry Remix

Flavor: Orbit tends to prefer adding mint to their non-mint varieties (see Maui Melon Mint, Strawberry Mint or Raspberry Mint for examples), and it was difficult for me, for a while, to get into Orbit because of it. I'm a purist, I suppose - I don't want mint in my Bubblegum. If I want a cooling, fresh feeling I'm gonna pop a Peppermint or a Polar Ice. However, with the introduction of last year's Perfect Peach, which was, indeed, darn near perfect, my opinion of Orbit as a general line started to come around. Strawberry Remix is straight-up artificial strawberry, and I totally dig it. A tangy, juicy burst on first chew, this gum mellows out into a delightful fruity chew that lasts and lasts. It totally reminds me of the Hubba Bubbas and Bubblicious strawberry cubes of my youth. The flavor is so good, it tastes like it could be a sugared gum.

Texture: It just doesn't get better than this. From start to finish, the gum remains modestly firm, yet fantastically flexible enough to produce big, awesome bubbles that won't stick to your nose. The wad itself is smooth and silky - none of those weird white grainy bits that have been annoying the crap out of me lately with other brands.

Presentation: As evidenced by our poll to the right, it seems that the general feedback on the Orbit fashion packs is neutral to positive. Most of you don't seem to care either way, so I'm going to stop complaining about them moving forward. If you like the fashion packs, you'll like this one, if you think they're dumb, you won't. I certainly don't feel that my fashion sense is somehow enhanced when I pull this out of my purse. I will say, though, that the outer wrapper of this gum was simply stunning. What a gorgeous rendition of a plump, juicy strawberry! Seems such a shame to waste such beautiful graphics on a cello wrap that's going to be thrown away immediately.

Overall: I can't find a single fault about this gum. I've bought this gum to review four times, and three of those times I couldn't help but chew through the entire pack before reviewing it. It's juicy and refreshing, fun to crack and pop. If you're looking for a fruit bomb to add to your summer chewing lineup, you're going to want to buy multi-packs of this one. Ladies and gentlemen, we have a winner.

Rating: ooooo (five gumballs)

Saturday, April 16, 2011

Stride 2.0 Forever Fruit

Flavor: From what I understand, this whole Stride 2.0 thing is supposed to be an improved formula that enhances the chewer's experience in some way (they even preemptively say "you're welcome" on the inside of the package for doing you the favor). As we've witnessed in the comments on our review of Stride 2.0 Spearmint, however, Stride fans aren't finding much improvement in the formula at all-- in fact, you all are pretty angry about the change. And I don't blame you. Original Stride Forever Fruit was bursting with flavor, so much so that if you weren't totally in love with it, it could be a bit overwhelming. Forever Fruit 2.0 hardly has any flavor at all-- hints of that original mango flavor are there, but are subdued so much that it's frustrating to even try to detect a flavor at all. I don't see any improvement here. I don't remember there ever being a problem with how long the flavor lasted for any Stride flavor, so if that's the improvement, there wasn't anything that needed fixing in the first place.

Texture: The texture is softer than I remember the Original Forever Fruit (Stride 1.0?) being, and it gets mushy quickly. They certainly didn't improve any formulation here.

Presentation: The integration of design on the plastic protective wrapping has become increasingly popular in the gum market. This is an interesting and innovative move, but the wrapper is removed immediately upon purchase, so it really has no impact other than selling you the product. Orbit uses this technique nicely in their new fashion packs, as most of the labeling and need-to-know-before-purchase information is presented on the outer wrapper, and once you're through making your educated decision on what gum to buy, you remove the jargon and are left with a a clean, funky pack that you can coordinate with your outfits. I took the wrapper off this particular pack of gum, so it's not pictured here. The wrapper design featured a half-zipped zipper, unveiling the new formula right before your very eyes. If only Stride unveiled it before your very tastebuds.

Overall: I was in Quick Check with my father the other day and he bought 12 packs of Original Stride Non-Stop Mint because he's so disgusted by the new 2.0 line and dismayed that he'll have to say goodbye to his favorite flavor. It's a very risky campaign-- totally renovating an entire line of a product, especially in a market so addictive and personal as gum. You'll sell plenty of gum by enticing customers to try something new and exciting using a clever marketing campaign. But you'll sell more packs to people like my father, who swear by their flavor and brand. They've selected their flavor, and they will continue to buy it for as long as it's on the shelves. This borders on betrayal for guys like him. If you want to launch a 2.0 gum, it's wise to launch a sister line, rather than replace the old one entirely. As is the case here, many loyal chewers will find a new brand to call their own.

Rating: o (one gumball)

Thursday, April 7, 2011

5 React2 - Mint


Flavor: Although Wrigley's would like you to believe that this is some life-changing, personalized gum-chewing experience, it's just mint. Undefinable, even - there's no definite type of mint, here... nary a pepper- or spear- or even winter. Just. Mint. And it's a very, very mild mint, at that. I'm chewing it right now, and I can still taste the Cheddar Horseradish Kettle Chips I ate an hour ago. If that's your thing, you'll enjoy this, but I prefer a cooler, crisper, more refreshing blast of flavor in my mints.

Texture: Unspectacular. Way too soft - little strings of it get stuck in my dental work, and weirdly bumpy. When I took it out of my mouth to investigate the bumps, and stretched it between my fingers there were all kinds of little white flaky gobs in it. What the hell is that? It's gross. I guess the gobbies might go away with prolonged chewing, but I don't know what would define "prolonged" as I've chewed for 15 minutes or longer and they were still there, in some form.

Presentation: I always love 5 packages. Sleek and awesome-looking. A long time ago, back when the React line was first released, a fan wrote to us to tell us that the little thumb-print on the back of the pack changed colors like a mood ring. I never shared that little tidbit because I could never get it to happen. Either 5 slowly rolled out the mood packages, or my fingers were always too frigid (which is entirely possible). But check it out - the package totally changes color!

Other than the cool packaging, I just don't know about this. The gum itself remains a weird black color, which is just unsettling. Why black?

Overall: I dunno, I guess as a gum this is alright. It's certainly nothing special, despite the cool packaging. I'm still mad at 5 for this whole React thing, and now they've gone and slapped a "2" on the package and want you to think that it's something entirely different. Well, here's the thing: It's not. It's the same mediocre crap with a "2" slapped on it. Well, React, here's your "2" slapped right back at ya:

Rating: oo (two gumballs)