Sunday, January 9, 2011

Pop Rocks Bubble Gum

Flavor: The back of this package proclaims "Entertainment for your whole mouth!" Not only do I agree with this statement, but I propose that the entertainment provided by Pop Rocks Bubble Gum extends to many other senses, including smell, touch, and hearing. I mean come on, it's Pop Rocks, like, THE most awesome and fun candy I've ever had in my life. Although it is marketed as bubblegum flavor, the package comprises two parts: one part bubblegum, one part Pop Rocks. The Pop Rocks themselves are most definitely strawberry flavor (delicious), and the gum bits are Double Bubble-eque. I might argue that the package should market its dual flavor, but the surprise was so pleasant that I think it might be best keep a secret that you discover, much like the tingling sensation you discovered the day you poured some Pop Rocks into your mouth the first time.

Texture: I was skeptical about how they were going to pull this one off. Gum-wrapped Pop Rock bits? A new formula? A momma Pop Rock and a Daddy Gumball gave birth to a perfect Pop Rock Bubble Gum baby? Alas, the mixing of the Pop Rocks with small gum bits was ingenious. The Pop Rocks dissolve at the usual rate, and you're left with a really decent piece of gum that maintains texture and flavor for about ten minutes or so. I questioned the serving size (one package), as being maybe a little more than a person could handle, but once all the Pop Rocks dissolved the gum was a really satisfactory size.

Presentation: If it ain't broke, don't fix it. The classic Pop Rocks pouch sold me this one. And the space on the package announcing "TURNS INTO GUM" in a fun all-caps font just nailed the sale for me.

Overall: OMG it's, like, Pop Rocks Bubble Gum! What are you waiting for? Get out there and BUY a pack!

Rating: ooooo (five gumballs)


Kapil said...

Sensory appeal is the most important driving force for kids, and this product seems to get it all.

Anonymous said...

where do u get it?